Larry is an accomplished marketing and sales management professional with a 16-year track record of success in sales, service, and activation related to the Sports and Entertainment industries. Larry leads all of Trenches sales efforts across each property clients.
Prior to joining Trenches, Jones handled Athlete and Artist Sponsorship conversations for CSE and their internal startup, ARMA music. Before his time at CSE, Jones was one of the sales leaders for WME/IMG College’s regional and national sales team. Through his positions, his focus has been on matching brands with the right assets to achieve their marketing goals. He brought the Kia deal to the Atlanta Hawks, renewed the naming rights agreement for Aaron’s at Lakewood and brought Schwan’s a nationwide college football promotion that over-delivered on every objective. He is a strong leader and team member with experience in live event/sports marketing, including generating revenue for NBA, NHL, concerts & festivals, special events, multi-purpose venues, and numerous NCAA Properties. Jones is an analytical thinker and problem-solver able to assess situations and overcome challenges through hard work, resourcefulness, and negotiation, consistently exceeding sales goals year after year.
A graduate of the University of Richmond, Larry lives in Atlanta, with his wife Emily and sons, Sam (8) and Hank (4).
Crazy Train – Ozzy Osbourne
“Whoso would be a man, must be a nonconformist” – Ralph Waldo Emerson