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Sequential Brands Group Announces New Collaboration Between Heelys and the Harlem Globetrotters

Sequential Brands Group Announces New Collaboration Between Heelys and the Harlem Globetrotters pcooper114

Heelys to become key sponsor of Harlem Globetrotters

NEW YORK, March 07, 2019 (GLOBE NEWSWIRE) — Today, Sequential Brands Group, Inc. (“Sequential” or the “Company”) (Nasdaq:SQBG) announced an exciting new collaboration between Heelys and the world famous Harlem Globetrotters. The relationship kicked-off last week and includes experiential activations of the Heelys brand at Harlem Globetrotters games both in the U.S. and abroad, a special shoe collaboration, the creation of an exclusive online content series and a unique school curriculum integration.

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JERSEY MIKE’S AND NAISMITH AWARDS FORM MULTI-YEAR PARTNERSHIP

JERSEY MIKE’S AND NAISMITH AWARDS FORM MULTI-YEAR PARTNERSHIP pcooper114

The Atlanta Tipoff Club, administrators of the Naismith Awards, has formed a multi-year agreement to make Jersey Mike’s Subs the title sponsor of the Naismith High School Trophy for Boys’ and Girls’ Player of the Year. Jersey Mike’s also will be the title sponsor of the Naismith High School Boys’ and Girls’ Coach of the Year and the Naismith High School All-America Teams and the official sub sandwich of the Naismith Awards.

 

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Citizen Watch Company and Naismith Trophy Form Partnership​

Citizen Watch Company and Naismith Trophy Form Partnership​ Anne Gaskins

Company’s Title Sponsorship Will Annually Honor The Most Outstanding College Basketball Players

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Atlanta Football Host Committee seeks 2,000 volunteers for College Football Playoff National Championship.

Atlanta Football Host Committee seeks 2,000 volunteers for College Football Playoff National Championship. Anne Gaskins

The volunteer program, “Powered by Southern Company,” will give participants a unique opportunity to get involved with the national championship game. Volunteer responsibilities include hospitality, transportation, access control, operations and more. ​

WALK-ON’S ANNOUNCED AS TITLE SPONSOR OF THE INDEPENDENCE BOWL​

WALK-ON’S ANNOUNCED AS TITLE SPONSOR OF THE INDEPENDENCE BOWL​ Anne Gaskins

​Independence Bowl Foundation officials are excited to announce Walk-On’s Bistreaux & Bar as the title sponsor of the Independence Bowl.
“As a proud Louisiana-based brand with our roots firmly planted in college sports, partnering with a Louisiana bowl game has always been a dream,” Walk-On’s Founder and CEO Brandon Landry said. “We are so proud to make that dream come true by partnering with the Independence Bowl in the great city of Shreveport. Our entire team is thrilled that the game will now be known as the Walk-On’s Independence Bowl!”

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​TRENCHES & WHITENER COMPANY ANNOUNCE PARTNERSHIP WITH RED FROG EVENTS

​TRENCHES & WHITENER COMPANY ANNOUNCE PARTNERSHIP WITH RED FROG EVENTS Anne Gaskins
TRENCHES & WHITENER COMPANY ANNOUNCE PARTNERSHIP WITH RED FROG EVENTS

​We are excited to discover ways that our portfolio of investments can partner with Red Frog,” said Whitener. “Whether it’s an immersive media partnership with Mandt, tapping Trenches to assist in sponsorship sales, building strategic sponsorship activations with Bespoke, or tapping our OTT experience with Wrangler Network – we think we’re uniquely positioned to help both of our organizations grow.”

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