Sequential Brands Group Announces New Collaboration Between Heelys and the Harlem Globetrotters
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Heelys to become key sponsor of Harlem Globetrotters
NEW YORK, March 07, 2019 (GLOBE NEWSWIRE) — Today, Sequential Brands Group, Inc. (“Sequential” or the “Company”) (Nasdaq:SQBG) announced an exciting new collaboration between Heelys and the world famous Harlem Globetrotters. The relationship kicked-off last week and includes experiential activations of the Heelys brand at Harlem Globetrotters games both in the U.S. and abroad, a special shoe collaboration, the creation of an exclusive online content series and a unique school curriculum integration.