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March 2019

Sequential Brands Group Announces New Collaboration Between Heelys and the Harlem Globetrotters

Sequential Brands Group Announces New Collaboration Between Heelys and the Harlem Globetrotters pcooper114

Heelys to become key sponsor of Harlem Globetrotters

NEW YORK, March 07, 2019 (GLOBE NEWSWIRE) — Today, Sequential Brands Group, Inc. (“Sequential” or the “Company”) (Nasdaq:SQBG) announced an exciting new collaboration between Heelys and the world famous Harlem Globetrotters. The relationship kicked-off last week and includes experiential activations of the Heelys brand at Harlem Globetrotters games both in the U.S. and abroad, a special shoe collaboration, the creation of an exclusive online content series and a unique school curriculum integration.

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